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Xi Lin

Email：linxi20011221@gmail.com
Instagram：linxi0100

Education

South China Normal University, Bachelor of Arts in Communication 2020. 09 - 2025. 06

Major in Communication (2022–2025); formerly Politics & Public Administration (2020–2022)

GPA: 3.98/5.00 (89.8%) | Class Rank: Top 7/109

Core courses: Media Visualization and Design/Digital Movie and Television Sound Arts/ New Media and Artificial Intelligence/ Creative Graphics/ Advertising Design and Production/ Publication Design and Practice

PROFESSIONAL EXPERIENCES

Mars Foods Co., Ltd Guangzhou, Guangdong, China 2024. 12 - 2025. 05

Internship | Digital Technology Department | Visual Design & Event Plan

UI Design

Designed an HTML5-based interactive game for the company’s annual gala prize drawing, proposing the theme “Which Artifact Are You?” to enhance the gift lottery experience.

Created low-fidelity prototypes, and collaborated with technical partners to ensure high-quality delivery.

Supervised the implementation and on-site usage, assisted with prize verification and distribution.

Graphic Design

Provided graphic design support for multiple project teams.

Designed for the company’s themed event “Night at the Museum”, delivering the key visual, opening video, venue layout, and event collateral. Independently completed 16 promotional posters, one mini-program design set, and 7 videos for this event.

Global Times Guangzhou, Guangdong, China 2024. 01 - 2024. 04

Internship | Globalization Division | User Research & Video Production

Conducted in-depth research on Middle Eastern social media platforms including Yalla and Bigo Live, to support drafting press releases and produced reports that served as internal benchmarks.

Researched global trends and co-developed content promoting traditional Chinese culture, such as opera and calligraphy, for People and Things from Today's China, resulting in 52 bilingual posts and 10 short-form videos on social media platforms.

Produced a TikTok video on the Chinese opera Dream of the Red Chamber, achieving 415.7K views.

Shenzhen Economic Daily Shenzhen, Guangdong, China 2023. 06 - 2023. 09

Internship | Graphic Design & Operations

Conducted on-site merchant research to guide the design of the Taste of Luohu mini-program on WeChat, supported platform maintenance and updates, aligning user needs with content delivery in real-time.

Produced key visuals and promotional materials for Shenzhen-Hongkong Culture Month, boosting event exposure impact.

PROJECT EXPERIENCES

Autism Support Platform (University Innovation Grant): Star Wish 2022. 12 - 2024. 05

Team Leader | Coordinator & UI Design

Initiated and led an interdisciplinary team to develop a platform addressing information gaps and financial barriers in autism education resources.

Designed the UI for a web-based support community, including volunteer recruitment, course aggregation for special education students, and event promotion for partner organizations.

Secured collaboration with four local institutions, delivering content production, account operations, and co-branded cultural product design

Autism NFT Initiative: Star Art Museum 2023.04-2024.05

Individual Project | Developer

Developed an NFT-based APP to demonstrate and sell artworks created by children with autism, supporting families financially with a 70:30 parent revenue-sharing model.

Collaborated with four non-profit organizations in Guangzhou, which provided interviewees, children’s artworks, and professional guidance from special education teachers.

Formed a key partnership with Angel Heart Welfare, securing digital rights to 200+ original artworks by Autism.

Intergenerational Public Service Project: Backyard 2023. 09 - 2023. 12

Team Leader | Graphic & Media Design

Developed the visual identity system, including key visuals, animations, and interactive plugins for user engagement.

Created comics and animations teaching elderly users smartphone skills, including online payment and messaging.

Collaborated with Guangzhou Open University for the Elderly to conduct five digital literacy workshops, enhancing intergenerational communication.

EXTRACURRICULAR ACTIVITIES

POP Mart Shott Film: Molly’s Wonderful Night 2023.10

Directed and filmed a short advertising film, portraying Molly helping her friend experience a challenging night.

Engaged in the full production, including cast and location scouting, costume and prop coordination, filming and video editing.

Awarded Second Prize at the China College Student Advertising Competition and selected by POP Mart for official advertising campaigns.

Student Press Club, South China Normal University 2022.09- 2025.06

Photographer | Journalist | Editor

Planned and coordinated interviews, drafted scripts, and published articles on the university’s official social media, achieving over 48,000 views.

Managed event photography, including pre-shoot planning and arrangements, and assigned tasks to team members.

SKILLS

Visual Design: Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Figma

Video Production: Adobe After Effects, Adobe Premiere Pro

3D & Interactive Media: Blender, Rhino, Unity

PUBLICATIONS

Ye, Q., Lin, X., Liu, X. and others, 2024. '躺平文化' 的研究现状与发展趋势 (2016-2024年）- 基于CiteSpace的可视化研究 (Research status and development trends of "lying flat" culture (2016–2024): A visual study based on CiteSpace). Science and Technology Communicationc

Lin X. 2024. 互动仪式链视角下孤独症谱系障碍群体家长线上社交的情感传播分析（An analysis of emotional communication in online social interactions among parents of children with autism spectrum disorder from the perspective of interaction ritual chains）. New Media Research, 10(05), pp.74-77. doi: 10.16604/j.cnki.issn 2096- 0360.2024.05.015.

COMPETITIONS & AWARDS

First Author | Bronze Award, Britain International Creative Competition 2025. 08

Future Touch, An app that helps you to meet your future self and build a better life.

First Author | National First Prize, The National Advertising Art Design Competition for College Students 2024. 09

Changzhi Rap, Short promotional film for Changzhi, Shanxi

First Author | National Third Prize, National College Student Online Editing Innovation Competition 2023. 12

Changzhi Rap, Short promotional film for Changzhi, Shanxi

First Author | First Prize, "Qingyan Cup" Research Competition at South China Normal University 2023. 12

Employer Branding Campaign for Galan

First Author | National Finalist Award, Academy Award of Advertising Festival of Chinese College Students 2023. 09

Promotional Short Film for Bawang Shampoo

Fifth Author | National Excellent Award, Academy Award of Advertising Festival of Chinese College Students 2022. 12

Marketing & Collaboration Campaign for Mayinglong’s Proprietary Product

Last Updated 24.10.37